We’re all going on a summer holiday!
A common question at this time of year is how much the holiday season effects activity levels and when is the best time to bring your property to the market to start your home move. As always, there is no one size fits all in terms of advice, with many factors to take into account – type of property, location and whether or not you are looking to purchase a new property yourselves, to name a few.
Type of Property.
Firstly, ‘type of property’ which of course relates to your target audience. An example would be if you are looking to sell a home that typically would attract families, then avoiding school holidays could be a wise decision.
Location. A city centre, sea view apartment that attracts second home buyers could be the perfect property to market to the masses of visitors that head to our beaches throughout the summer – Assuming the sun does make an appearance.
Lastly, your own position and preferred timescale. Rightmove stats show the national average is 150 days from accepting an offer to completion. Whilst there are ways to cut this time dramatically, if you plan to be moved before Christmas, then the time to market is now.
In summary, there is plenty to consider when deciding on the best marketing strategy. A good agent should not only focus on the property but equally as important, the client and their motivations.